Sputnik Digital Graphics

FairLifts

Six years in flight. From launch to eight figures a year.

Fair Lifts arranges helicopter lifting, transport, charter, and drone services across North America. Sputnik Digital Graphics built and ran its web presence for six years, from first launch to a channel producing more than ten million dollars a year in booked work: a branded WordPress platform, a custom multi-step quote engine, and an SEO architecture of nearly 1,000 pages that turns searches like "helicopter lift services in Anaheim" into qualified quote requests.

Visit fairlifts.com See the technology
Fairlifts.com homepage: helicopter lifting, transport services and aerial solutions hero with a Discuss My Project call to action
Engagement 6 years
Annual revenue driven $10M+
Indexed URLs 950+
Coverage North America
Platform WordPress
01 The website

A quote machine wearing an aviation brand.

Every page has one job: convince an operations manager that Fair Lifts can handle their lift, then hand them a form built for describing it. Over six years, that machine grew from a fresh launch into more than ten million dollars a year in revenue.

The design leads with full-bleed aviation photography, signature angled section dividers, and division-colored service hubs for construction, corporate, environmental, and drone work. Underneath is a WordPress build on the Themeco Pro framework with a custom child theme, so editors compose pages visually while the brand system stays locked.

The reach comes from architecture: city-level landing pages for lift services across the continent, dedicated pages for offshore Louisiana operations and NASCAR speedway charters, and a news engine with hundreds of articles. Each page carries its own tracked phone line, so every call attributes back to the page that earned it.

  • Branded design system
  • Multi-step quote engine
  • City-level SEO pages
  • Per-page call tracking
  • News + content engine
  • Core Web Vitals tuning
Fair Lifts quote request page with a multi-step helicopter service form and 24/7 priority line

Eight of nearly a thousand pages. From the first search result to the submitted quote, every surface points at the same conversation.

Fairlifts.com Home: Full-bleed aviation hero with a quote-first call to action
Home Full-bleed aviation hero with a quote-first call to action
Fairlifts.com Quote engine: Custom multi-step request form with a 24-hour promise
Quote engine Custom multi-step request form with a 24-hour promise
Fairlifts.com Service hubs: Vertical landing pages for each division
Service hubs Vertical landing pages for each division
Fairlifts.com City pages: Anaheim lift solutions, one of hundreds of local landing pages
City pages Anaheim lift solutions, one of hundreds of local landing pages
Fairlifts.com Heavy lift: Sky crane services with per-page tracked phone lines
Heavy lift Sky crane services with per-page tracked phone lines
Fairlifts.com Event charters: Race-day charters to Daytona International Speedway
Event charters Race-day charters to Daytona International Speedway
Fairlifts.com Environmental: Aerial photography and videography services
Environmental Aerial photography and videography services
Fairlifts.com Emergency: Rapid-response emergency helicopter services
Emergency Rapid-response emergency helicopter services

Every system on the stack.

A marketing site this size is still a system: platform, lead capture, search architecture, performance, measurement, and editorial tooling working together.

Sys 01

WordPress platform

A heavily customized WordPress build: a premium theme framework under a custom child theme, tuned to feel like a bespoke aviation brand instead of a template.

  • WordPress CMS Editorial control over hundreds of service, location, and news pages
  • Themeco Pro + Cornerstone Premium theme framework with visual page building for rapid layout production
  • Custom child theme Brand styling, custom behaviors, and overrides isolated from theme updates
  • LiteSpeed hosting + cache Server-level caching keeping a large WordPress install fast
Sys 02

Quote & lead engine

The whole site funnels into one custom-built ask: describe your lift, get a logistics plan and quote back within 24 hours.

  • Multi-step quote forms Contact Form 7 extended with multi-step flows that walk clients through complex lift requests
  • Conditional field logic Form questions adapt to the service being requested
  • Drag-and-drop uploads Clients attach site photos and spec documents directly to their quote request
  • Per-page call tracking Dedicated phone numbers per service line to attribute calls to the pages that earned them
  • reCAPTCHA protection Spam-free lead flow on a high-traffic public form
Sys 03

SEO architecture

Nearly 1,000 indexed URLs arranged so that a search for a service in a city lands on a page built for exactly that job.

  • Vertical service hubs Construction, corporate, environmental, and drone/UAV divisions each with their own page tree
  • City-level landing pages Location pages for lift services across North America, down to offshore Louisiana operations and NASCAR speedways
  • Yoast SEO Premium Full schema.org graph, breadcrumbs, canonical control, and XML sitemaps
  • News engine Hundreds of published articles feeding fresh content and long-tail queries
Sys 04

Performance engineering

A large WordPress site tuned for Core Web Vitals with the newest optimization tooling in the WordPress ecosystem.

  • WordPress Performance Lab Optimization Detective, Image Prioritizer, and Speculation Rules measuring and preloading what real visitors need
  • Modern image pipeline Automatic WebP generation, dominant-color placeholders, and responsive auto-sizing
  • LiteSpeed Cache Page caching and asset optimization at the server layer
  • Font + asset preloading Critical webfonts preloaded to keep hero text stable on first paint
Sys 05

Analytics & compliance

Measurement wired in from search impression to submitted quote, with privacy handled by region.

  • Site Kit by Google Search Console, Analytics, and tag management unified in the CMS
  • GA4 + Google Tag Manager Event tracking across calls, forms, and page engagement
  • Consent Mode v2 Region-aware consent defaults for EU and UK visitors
Sys 06

Content & media tools

Editorial tooling that lets an aviation company publish like a media outlet without touching code.

  • MetaSlider galleries Project and fleet imagery presented in touch-friendly sliders
  • Search & Filter Faceted discovery across the service and location catalog
  • Project showcases Featured lift stories, including a DHL electric-aircraft cargo lift for the Paris Airshow
  • Branded design system Signature angled dividers, aviation photography, and a consistent quote-first layout on every page
02 The funnel

From search result to signed lift.

The site is engineered around one path: a specific search lands on a specific page, and that page starts a specific conversation.

A contractor searching for a rooftop HVAC lift in their city lands on that city's construction page. An event planner looking at speedway logistics lands on that track's charter page. Both reach the same custom quote flow, describe the job with conditional questions and file uploads, and get a logistics plan back within 24 hours. Tracked phone numbers cover the callers, and GA4 events cover everyone else, so the client can see exactly which pages produce work.

  • Intent-matched landing pages
  • Conditional quote flows
  • File-upload lead capture
  • Call attribution per page
  • GA4 conversion events
  • Region-aware consent
Explore the live site

Need a site that sells a serious service?

Fairlifts is what six years of compounding digital work looks like: brand design, custom lead tooling, and an SEO architecture that grew a launch into an eight-figure annual revenue channel. If your business needs the same, open a channel.

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